Paid partnerships — Cass Vieira Studio

ON RETAINER

Zero Waste Cartel

Fourteen months — I was the fourth post on their TikTok, and the first video on the channel to pass a million views was mine. Zero-waste how-tos that teach something and put a product they sell in your hands while they do it.

19.6Mviews
566Klikes
200Ksaves
27videos
14months

Posted to the brand’s own channels. Figures pulled September 2026; saves are TikTok only.

Go Play Cosmetics

I co-ran their TikTok with one other creator — account access, and I did the posting. Custom shade demos, side-by-side comparisons, and the questions people ask right before they buy.

When a customer complained publicly that the pump didn’t work, I answered with a fix rather than a defence. That became my best-performing video on the account: 53.6K views, 1,586 likes, 289 saves.

40videos posted
11weeks
207Kviews, top nine
10.9%peak like rate

Posted to Go Play’s TikTok. Figures from their account, September 2026.

Yuka

Seven months on retainer for the food and cosmetics scanner app — twenty-five videos on their channels, built around the thing the app actually does: showing someone what is in a product, and what to do about it.

The format that worked was read the label, then make it yourself — homemade ketchup took 374 saves on 18.7K views, a two percent save rate. For an app people open in a supermarket aisle, a save is the closest thing to intent to download.

Cross-posting is where it got interesting. The recipes did about 1.5× their TikTok numbers on Instagram; the two investigations did 17× and 21×. Same account, same weeks — the format decided the platform.

25videos
7months
251Kviews
926saves

Posted to Yuka’s TikTok and Instagram, May 2023 – January 2024. Only some videos were cross-posted; Instagram figures are shown where they exist.

PAID ADS

Bumble — a top performer in their ad library

My UGC outperformed the brand’s existing creative, and they booked me a second time.

306Kimpressions
1.23%click-through rate
Top adin their library
2xcampaigns

Bumble

Two campaigns, a year apart. The first was for Bumble Dating; after it outperformed their existing creative they came back for Bumble BFF. Neither set was posted organically — both ran in their ad account.

Ran as paid ads on Bumble’s account. Performance figures are theirs.

Thayers

Two spots, each promoting a different Thayers product. Never posted organically — they ran as story and feed ads, and again as an Amazon ad.

Delivered for Thayers’ ad account.

UGC

Haircare 1 brand · 4 videos

Nature Lab. Tokyo

A recurring UGC partner across several rounds of hair care content.

Health & wellness apps 1 brand · 2 videos

MyFitnessPal

Two videos in the health and nutrition lane, made for the brand to post.

Home & bath 1 brand · 2 videos

Jolie

UGC for the filtered showerhead brand.